Social Selling shouldn’t be done alone. Gabe Larsen and Steve Eror of the Sales Acceleration Podcast talk with Martin Brossman, Greg Hyer and Elyse Archer about social selling, traditional sales and more.

While we did discuss a number of different aspects of Social Selling, the main takeaway from this episode is that you cannot just use social in sales. You have to use all of the tools you have available to connect with prospects and help them through the buying process.

One of the questions Elyse asked included

Q: Gabe, you wrote an article in August of 2016 called “3 Steps to Building Social Selling into your Cadence Strategy”, and in the intro you mention a conversation you had with a sales leader who said her sales team was turning into marketers.  There seems to be a thin line between effectively doing social selling and just turning into a one man marketing department.  How do you know when you’ve crossed that line?

Q:  So, we can’t tease an article about the 3 steps to building social selling into your cadence strategy without finding out what those 3 steps are.  Enlighten us.

Comment

LUV – leaving unsolicited validation

Connect – have a strategy in connection

Call to Action – Ask them to take action

Social Selling News

10 Most Overused Words to Avoid in 2017:

https://blog.linkedin.com/2017/january/25/better-than-buzzwords-2017-is-the-year-to-start-showing-it-linkedin

Specialized, Leadership, Passionate, Strategic, Experienced, Focused, Expert, Certified, Creative, Excellent

Google Buys Twitter Assets

http://www.adweek.com/digital/google-acquires-twitter-assets-fabric-crashlytics-answers-digits-fastlane/

Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane. Google announced 1/18/2017 that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform.

Social Selling Tips

Question from listener: Christopher Morrissette

“LinkedIn User Interface will change for most people, if it has not already done so!! Do you have a PDF that walks me through how to do these:

* Export out your LinkedIn Connections

* Save your Full LinkedIn Profile as a PDF and pay attention.”

To export your LinkedIn connections, check out this How To video: https://youtu.be/Ihl9EVYGeFo

To save your profile as a PDF, view your LinkedIn Profile page and next to the “View Profile As” button and click the down arrow and choose “Save to PDF.” Watch the How to video: https://youtu.be/xZ9cWhKNDg4

Question from Alex in Nebraska

“You had a great blog post on removing LinkedIn connections. My question for you is something you didn’t mention. Do you think it would be viewed as petty or could cause future harm to remove a connection? I have a connection that over promises and under delivers again and again and clearly is not relevant to the type of person I am now looking to engage professionally. Would my removing them cause any negative feelings obviously you are not them, but if a connection removed you,