Social media is a strange beast. The things we share, see, and go viral sometimes have no rhyme or reason. What does it take to generate nearly more than 10-million followers if you're a small business or personal brand? In this episode, Ben Tarrolly AKA Bentellect joins Tina to talk about going viral and creating sustainable social media success. Tina also shares her experience growing T-Rex on social media.

Ben was a guest baker creating his own cookie for T-Rex. Part of the proceeds benefited NAMI, the National Alliance on Mental Illness.