"Today on The Social Studies Show, we're digging into how culture, creativity, and commerce intersect inside experiential marketing, gaming, music, and action sports. Our guest, Bryan Reid, has spent 15+ years shaping global brand moments for names like Call of Duty, adidas, Burton, Xbox, Pretty Lights, Tony Hawk Pro Skater, and more. From DE&I work inside Activision to launching community-driven programs like Burton Culture Shifters, Bryan's career is rooted in building experiences that move culture forward.