Social Tea

On this episode, we are sliding up into those DMs. We sat down with members of our social response team to discuss how brands can successfully leverage DM in their social strategy, what makes for a positive personalized experience, and what misses the mark.

On this week's episode, we are taking a deep dive into the world of IGTV. We talk to John Frelinghuysen, the creative mind behind the IBM US Open explainer videos. He shares his insight on how brands can effectively leverage IGTV, infusing information with humor and entertainment.

On this week's episode, we're talking about love....brand love. We sat down with our marketers to discuss how brands successfully leverage social platforms to connect with customers and deepen the relationship consumers have with the brand.

It's the first tea of the new year! On today's episode, we sit down with Renee Edwards, IBM's Corporate Social team lead, and take a look at the impact that Instagram has on how consumer products are marketed as well as what B2B brands can learn from them.

It's the last brew of the decade!!! This week's Social Tea features Stephen Hunton (VP of the Social Discipline at IBM) and Nick Ayres (Director of Social Marketing at Georgia Pacific Consumer Products) and we take a look back at some social highlights from the past decade, the biggest changes to platforms, and what lies in store for the future ahead.

The holiday season is upon us! On this week's episode of Social Tea, we 're taking a look at seasonal social media marketing. We discuss the rise and success of consumer holidays, how brands make emotional connections to audiences during this sentimental time of year, and the importance of social listening.

With the list of potential Democratic presidential candidates narrowing, this episode of Social Tea takes a look at the role that social media has in political campaigning. We take a look at the conversations and tactics that candidates are leveraging to make an impact, the role of paid social campaigns, and what the social media might look like in the future of politics.

This week on Social Tea we're taking an in-depth look at the changing social media landscape of Premiere League Football. In this episode we discuss how to be successful when establishing your brand, habits of the fan, and the importance of audience engagement on social.

In honor of her recent album release, this month's Social Tea focuses on the undeniable success of Taylor Swift's marketing campaigns over the years. We discuss tactics Taylor's used in social that have been a success, mishaps she's made on social that we can avoid, the art of making audiences feel like they're a part of something bigger, and so much more. Take a listen and let us know what you think!

Welcome to Social Tea, the newest podcast from IBM! On Social Tea we'll take a look at some of our own content and talk about external content that inspires us.