Teri Thompson, marketing and social media strategist, author and adjunct professor, talked with host Mark Sylvester to discuss the state of social media, real-time marketing and what it's like being a professional in the role as a professor in the classroom.

A lot of ground was covered during this informative episode;

• Being an Adjunct Professor at California Lutheran University

• How social media is different with international audiences

• The role of social and Crisis Management

• Free tools to help manage your social strategy

• Why you want to have a We're Listening policy

• Managing Conversations

• Why there's been such a strong shift to social

• Being truthful with your audience

Teri is a frequent speaker and can be easily found on LinkedIn at https://www.linkedin.com/in/terithompson1