Power of Connection

Social vs Owned: Weighing the Costs of Where You Build Community with Brian Oblinger

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Our guest on this episode of Higher Logic’s Power of Connection is Brian Oblinger, a career-experienced consultant around community, customer experience, advocacy, strategy, optimization, and more. Brian’s also held staff positions in both platforms and businesses and talks with us about migrating from social media-based communities to owned communities, and the changes going on in the community space. Topics covered include:  

  • Why companies think social media means you don’t need a community.
  • The elements of social media that drive companies back to an owned community.
  • The biggest challenges faced when transitioning to social to owned community.
  • The three top best practices on migrating from social-centered to community-centered engagement.
  • The right way for community to use social platforms.
  • The two buckets of the metrics that matter for community.
  • How brand-owned communities will evolve over the next few years.

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    Some Helpful Links:

    Brian Oblinger on LinkedIn

    Brianoblinger.com

    Community Strategy Academy

    Higher Logic Vanilla

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    Power of ConnectionBy Higher Logic