Tracy Lovejoy is founded the Ethnographic Praxis in Industry Conference (also known as EPIC) alongside Ken Anderson and chaired the first two conferences in 2005 and 2006. Tracey is a Coach that supports Catalysts and their teams, and is the Researcher behind the book Move Fast. Break Shit. Burn Out. Before she became a Coach, Tracey spent 12 years at Microsoft, where she worked at the intersection of technology, design, and innovation leading teams of change makers.

Tracy discusses the debate during the founding years around whether academics only would participate, or also non-academic researchers, how researchers today should own artifacts and specifications much like product managers do, and why the value we bring is more important than the methods we use.

This year’s EPIC conference will be held in Los Angeles from August 18-21. Learn more at 2024.epicpeople.org.