Socialwise Podcast

1. TikTok’s US twin is finally approved, with Oracle and Walmart as parents
2. Snapchat will give us all permanent public profiles soon
3. Facebook wants to charge us for Instagram caption links
4. Special Edition - #WiseGuys Guest segment: Amr Younis, our Creative Director, talks to us about We Are Social's first TikTok campaign, for Bugles World. 

Sources:
https://www.socialmediatoday.com/news/trump-approves-oracletiktok-deal-securing-the-apps-future-in-the-us/585546/
https://www.tubefilter.com/2020/09/09/snapchat-vidcon-2020-user-profiles-analytics/
https://www.khaleejtimes.com/technology/mobiles/instagram-may-charge-a-fee-for-tagging-links-in-captions
https://campaignme.com/socialize-and-bugles-team-up-for-crunch-time/

In this week's round up: 

• Facebook tests letting Instagram stories play on the Facebook Story Feed
• TikTok now has 20 certified partners for you to work with
• The long awaited TikTok feature 'Stitch' is here
• Facebook takes shoppable to the next level

Sources: 
https://www.socialmediatoday.com/news/facebook-is-letting-some-users-view-instagram-stories-on-facebook/584772/
https://www.socialmediatoday.com/news/tiktok-launches-marketing-partner-program-for-advertisers/584753/
https://newsroom.tiktok.com/en-us/new-on-tiktok-introducing-stitch
https://techcrunch.com/2020/08/25/facebook-shop-instagram-live-shopping/

In this week's round up
Apple's new iOS 14 will drastically change Facebook’s targeted advertising business
Facebook introduces 26-sec short videos to their feed in India
Instagram introduces Suggested Posts
Fortnite takes on Apple in true trolling Fashion
Facebook Avatars are now a thing

Sources:
https://www.bloomberg.com/news/articles/2020-08-26/facebook-says-apple-s-changes-to-ios-will-dramatically-hurt-ads?srnd=technology-vp&sref=yBaTdxlg&
https://www.socialmediatoday.com/news/facebook-tests-tiktok-like-short-form-video-feed-in-its-main-app-with-india/583592/
https://www.socialmediatoday.com/news/instagram-rolls-out-suggested-posts-at-the-end-of-your-following-feed-to-al/583825/
https://www.economist.com/business/2020/08/22/epic-games-takes-on-apple
https://techcrunch.com/2019/06/03/facebook-avatars-stickers/

In this week's round up,

Instagram launches TikTok rival, Reels
TikTok splits up over Microsoft & Trump
Social is where people are 'Searching' for your brand
The Facebook ad boycott didn't turn out the way we wanted
Google gets (more) into the Influencer game

Sources:
https://techcrunch.com/2020/08/05/instagram-reels-launches-globally-in-over-50-countries-including-u-s/
https://www.theverge.com/2020/8/4/21354255/microsoft-tiktok-trump-ban-bytedance-china-us-canada
https://www.socializeagency.com/2020/07/21/digital-around-the-world-in-july-2020/
https://www.forbes.com/sites/martyswant/2020/07/30/facebook-reports-slower-q2-advertising-growth-while-google-reports-a-rare-revenue-decline/#7fbfe1b8262b
https://blog.google/products/maps/better-local-recommendations-google-maps/

In this week's round up,
00:00 - 00:15: Intro
0:45 - 1:56: Instagram launches #PinnedComments
1:59 - 2:48: TikTok #Bug drops likes & views to zero
2:50 - 4:21: Google introduces #Predictive #Audiences on GA
4:23 - 6:23: QR Codes & Catalog ads come to WhatsApp
6:26 - 8:15: IGTV lets you edit Discover Feed thumbnails
8:19 - 9:52: How we think #Quibi comes up with their shows

Sources:
https://www.searchenginejournal.com/i...
https://www.vulture.com/2020/07/tikto...
https://www.socialmediatoday.com/news...
https://www.socialmediatoday.com/news...
https://www.socialmediatoday.com/news...