This episode of Shopify Happy Hour features Vasa Martinez, the founder behind Perfy—a mood-boosting soda that’s not just quenching thirst but supercharging brainpower. 

Vasa takes us on a ride through his personal journey launching a brand that focuses on blood sugar regulation and brain health, while serving up innovative flavors and disruptive marketing tactics.

Get ready to discover: 

✅ The secret to forging rock-solid manufacturer partnerships
✅ Using organic social to attract distributors and retailers
✅ Winning strategies for blending D2C hustle with retail success
✅ Tools and platforms to move product early in your CPG journey
✅ Why limited time flavors can create buzz and be a win for a brand

If you’re an e-commerce founder craving innovation or a beverage buff on the hunt for the next big thing, this episode is sure to give you a new perspective on growth. 

Tune in and get ready to elevate your game—one sip at a time. 

Products / services mentioned:

• Perfy
• Quest Nutrition
• RX Bar
• Clif
• Kind
• One Bar
• Siete
• Spindrift
• Faire
• Mabel
• Popup Grocer 
• Snack Magic
• Range Me
• Aisle
• WeStock
• Klaviyo
• Sendlane
• Wholefoods
• Sprouts
• Wegman’s
• Publix
• Ayoh
• ChocZero
• Native 
• The Rise of Superman by Steven Kotler  
• Founder’s Brand by Dave Gerhardt  
• Forging an Ironclad Brand by Lindsay Pedersen  

Chapters

00:00
Introduction to Perfee and Its Unique Offerings

08:32
The Journey Behind Launching Perfee

17:11
Product Development and Manufacturing Insights

21:24
Navigating Early Challenges in Product Launch

24:25
The Synergy of D2C and Retail Channels

27:35
Building Trust Through Social Proof

30:21
Innovative Promotions and Customer Engagement

33:20
Strategies for Successful Shopify Brands

35:36
Lessons Learned and Future Aspirations