While solar energy is notoriously efficient, oddly enough the industry itself is actually quite inefficient. This is an issue Lennie Moreno picked up on pretty quickly working in the industry. His answer: Sofdesk. Sofdesk is a Montreal-based startup developing software platforms that allow roofers and solar installers to scale their business. Lennie Moreno is the eccentric and outspoken entrepreneur leading the charge behind the rapidly growing company.