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Sofía Santos: Service design is more than just workshops
— A Mews R&D Check-In on service design, organizational systems, and the art of intentional discovery at scale.
In this episode, our host Jan Meissner sits down with Sofía Santos, Staff Service Designer in the Growth Tribe at Mews. Sofía shares her unique perspective on what it means to design for the entire customer journey—from the first interaction with a brand to the complex onboarding and support systems that keep a product running.
The conversation explores how a service designer's way of thinking bleeds into everyday life, including Sofía's habit of prototyping her own kitchen to optimize human interaction with space. She unpacks the common misconceptions of the role, explaining why the real value of a service designer lies not in the "sticky notes" of a workshop, but in the deep discovery, visual mapping of pain points, and strategic alignment that happens behind the scenes.
They dive into the challenges of designing for a massive ecosystem, the importance of "signals" in mapping a vision for 2026, and how to balance structured experimentation with a sense of playfulness. Sofía also shares how she leverages AI as a "critical thought partner" to stress-test ideas and build high-fidelity narratives for future-state journeys.
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Music by Music Unlimited from Pixabay
To learn more about Mews R&D team, check out our:
- website
View all episodes
By Mews R&D— A Mews R&D Check-In on service design, organizational systems, and the art of intentional discovery at scale.
In this episode, our host Jan Meissner sits down with Sofía Santos, Staff Service Designer in the Growth Tribe at Mews. Sofía shares her unique perspective on what it means to design for the entire customer journey—from the first interaction with a brand to the complex onboarding and support systems that keep a product running.
The conversation explores how a service designer's way of thinking bleeds into everyday life, including Sofía's habit of prototyping her own kitchen to optimize human interaction with space. She unpacks the common misconceptions of the role, explaining why the real value of a service designer lies not in the "sticky notes" of a workshop, but in the deep discovery, visual mapping of pain points, and strategic alignment that happens behind the scenes.
They dive into the challenges of designing for a massive ecosystem, the importance of "signals" in mapping a vision for 2026, and how to balance structured experimentation with a sense of playfulness. Sofía also shares how she leverages AI as a "critical thought partner" to stress-test ideas and build high-fidelity narratives for future-state journeys.
--------------------------------------------------------------------------
Music by Music Unlimited from Pixabay
To learn more about Mews R&D team, check out our:
- website