The European Startup Show

Sofie Allert, Co-founder and CEO of Swedish Algae Factory on Picking the Right First Application for a New Technology


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  • [2:05] From where does your fascination for business and entrepreneurship stem from?
  • [3:21] When you met Angela (co-founder), what fascinated you about her work and what made you think that this had commercial opportunities?
  • [7:42] How did you determine which application to develop first? 
  • [10:42] If you had to redo the phase of trying to find your first application, how would you do it differently? And how would you go about looking for a market for your product?
  • [11:45] Once you identified the skincare industry, what did you do next to deliver what was needed for that industry?
  • [13:29] How did you balance your personal and business life? 
  • [19:23] Could you tell us about your hiring philosophy? What are some of the things that you have done well and what are some things that you would do differently?
  • [22:14] What did you do to find the right investors in your early stages?
  • [26:12] What stage are you in right now and what challenges are you working through?
  • [27:10] - Where did you determine where to build your facility?
  • [29:54] What is next for the Swedish Algae Factory? 


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Swedish Algae Factory



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The European Startup ShowBy Anita Moorthy

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