Soft Ambition

The title says it all.

Press play only if you're ready for some very real, unfiltered hot take on investing based on my own experience, and how to ACTUALLY close the gap between where you are today and your big, audacious goals.

(hint: it's not another strategy)

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Everyone and their mother online sounds like an expert now.

People are buying less, content saturation, enshittification, AI everywhere, trust recession at an all time high.

So if expertise is just the bare minimum and easily manufactured, what's the thing that makes a STRONG personal brand in 2026?

That's what we're exploring in today's episode.

Want more? Work with me 1:1 or join my newsletter, Off Script.

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Grab a drink and get comfy, we're going in deep today!

Inside this completely unfiltered episode, I share how (and why) I'm changing my business model after 6.5 years, the evolution of the online business space and the exact marketing strategy and platforms I'll be using and why.

Enjoy!

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We're back baby! This is a super casual catch up so enjoyyyy!

Join the email fam here to not miss out on the juicy stuff x

Resources & more:

🐆 Join the waitlist for my new program

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Work with me 1:1

Join Beyond The Noise waitlist

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📣 Free Life-first 15 min Weekly Review

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Is social media starting to feel like a black hole for your energy? If you’re showing up, doing “all the right things” and still feeling like you're screaming into the void, this episode is for you.

I’m pulling back the curtain on why your social strategy might be falling flat, what’s actually changed in the last few years, and what to focus on instead. You’ll walk away with a reality check, a new perspecgive, and a plan that doesn’t require you to sell your soul to the algorithm gods.

In this episode, I cover:

• The 5 massive shifts in social media that no one is warning you about
• Why followers no longer = success (and what to focus on instead)
• How to use social media as a multi-dimensional personal brand
• Why your content is flopping even if it's really good
• How I’m making my business social media optional

and more!

Stuff mentioned in the episode:

• The waitlist for Beyond The Noise (save £1000)
• My new substack - first article dropping soon!
• Join my newsletter here

Resources & more:

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🐆 Check out my website

Your personal brand is your best asset... and it can backfire when there are no boundaries between your life and your brand.

Today we discuss online performance vs living your values out loud, and how you can do things differently.

Stuff mentioned in the episode:

Life-First Model - grab it before the price goes up

Resources & more:

🌀 Join Beyond The Noise waitlist

💌Join my newsletter, Off Script

📕Behind The Book - a free email series on writing and publishing my first book

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🐆 Check out my website

How I plan to my £250K year in <20h/week - a free video

Join Life-first Model to grow your business doing less but better.

In this episode, I’m breaking down the 5 strategic switches in this season of business (things I changed my mind about) so I can grow my life-first forever and ever amen

We talk about:

• Why I’m bringing something back I swore off (and why it actually works better this way)
• The strategy that makes my content work long after it’s posted
• The tool I once thought was “gross” that’s now freeing up my brain + list growth
• How I’m protecting my calendar while making it easier for clients to get results

and more.

Resources & more:

🌀 Join Beyond The Noise waitlist

💌Join my newsletter, Off Script

📕Behind The Book - a free email series on writing and publishing my first book

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🐆 Check out my website

I used to think a successful business meant sacrificing everything else, until I discovered how to make it fit my life instead of the other way around.

In this episode, I’m pulling back the curtain on what it really looks like to run a thriving business in 20 hours a week (or less), without burning out or missing out on what matters most.

In this episode, I cover:

• Why your limitations are actually your biggest strategic advantage
• The biggest strategic shift I made to my offers for this season
• How to stop building a business for your “fantasy self”

and so much more.

Stuff mentioned in the episode:

• Get 50% off when you join the waitlist for Life-first Model 🦋
• 💌Join my newsletter, Off Script

Resources & more:

🌀 Join Beyond The Noise waitlist

📕Behind The Book - a free email series on writing and publishing my first book

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🐆 Check out my website

In this episode, I’m pulling back the curtain on a message we’ve been force-fed for years: just be consistent.

If you’ve ever felt like you’re doing all the right things but still not seeing the growth, the clarity, or the energy you want in your business — this one’s for you.

I’m unpacking the real reason we cling to consistency (especially as women), the four faces of consistency no one talks about, and why true leadership has nothing to do with how often you post.

Whether you’re building while navigating motherhood, burnout, or just a major life season shift — this episode will help you trade the guilt for grace, and the rigidity for a rhythm that actually respects your capacity.

And if this speaks to you, you're going to love Life-first Model

• The toxic edge of “discipline” and why it often leads to self-abandonment
• How consistency gives the illusion of progress — but keeps you stuck
• What to focus on instead of frequency (especially if you’re feeling behind)
• A real-time reframe to stop building your business for your “fantasy self”
• The exact question to ask when you’re tempted to push through (again)

Mentioned in the episode:

🦋 Join Life-first Model to learn how to grow your business in 20h/week or less

💌Join my newsletter, Off Script

Resources & more:

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🐆 Check out my website