It's a fact that plumper faces make one look more youthful—think back to how chubby your cheeks were as a child. As we grow older, however, our skin's elastin and collagen levels drop while our epidermis thins out, giving our faces the more sunken look that gives away age starting from your 30's and 40's.

This age-related facial deflation, though, is something that can be combatted with injection treatments that volumize the face up again, and this type of treatment is often called the non surgical facelift, the liquid facelift, or sometimes the soft lift. Top facial plastic surgeon Dr. Buonassisi gives an introduction to this treatment.