OVERVIEW: In this episode, I share my recent experience as the Head of the Human resource team of an organisation in an interview with job applicants. I realized that many applicants and employees are still tied to talking about their qualifications and hobbies without mentioning about those skills that are not related to the job but can in one way or the other promote the organization's productivity. The applicants at our interview could not speak of their strengths. Truth is, most of them considered this not important since they have many years experience on the job. DEFINITION OF CONCEPT: Soft skills are defined as character traits and interpersonal skills that characterize a persons relationship with other people. These soft skills include communication and organising skills mentoring or motivation of coworkers, leading or taking responsibilities, excellent negotiation skills and getting jobs done well and on time. IMPORTANCE OF SELF BRANDING: 1. In recent times, employers of labour look for people who possess soft skills. This is because when people are moved by what they know and do best, tthey will do it with ease and then the organization's productivity will greatly improve. 2. Soft skills help Human Resource Managers in Job placement and rotation. The organization with new prospects may just give opportunity to already existing staff to apply for these jobs before opening these opportunities to outside applicants. SUMMARY: While we talk about our qualifications and other skills, please talk about your soft skills as this could open bigger doors for you within and outside the organization.