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Software Growth with Greg Kogan
Growing a software business requires an understanding of engineering, sales, and marketing.
As we learn software engineering, we also pick up some knowledge about how a business should operate. We know that there are customers, and that our product needs to be scalable to serve more customers. We know that some features are more important than others, and so we focus on building the features that matter the most.
But unless we make a deliberate focus, engineers do not learn how to sell and market a software product.
Learning how to sell and market software is an important skill to develop. It allows a software engineer to be self-sufficient. If you already know how to write software, sales and marketing are actually the only other pieces you need to be an “entrepreneur”. And the basics of sales and marketing are often easier and more fun to learn than the first painful days of learning basic programming.
Greg Kogan is an engineer who has shifted his focus to working as a consultant for companies that are trying to go to market with a technical product. Greg has helped grow companies such as Netlify, Scalyr, and Domino Data Lab. Much of his work is around products targeted toward developers.
Greg joins the show to describe his methodical approach to selling and marketing software.
RECENT UPDATES:
FindCollabs is a company I started recently
The FindCollabs Podcast is out!
FindCollabs is hiring a React developer
FindCollabs Hackathon #1 has ended! Congrats to ARhythm, Kitspace, and Rivaly for winning 1st, 2nd, and 3rd place ($4,000, $1000, and a set of SE Daily hoodies, respectively). The most valuable feedback award and the most helpful community member award both go to Vynce Montgomery, who will receive both the SE Daily Towel and the SE Daily Old School Bucket Hat
We are booking sponsorships for Q3, find more details at https://softwareengineeringdaily.com/sponsor/
Podsheets is our open source set of tools for managing podcasts and podcast businesses
New version of Software Daily, our app and ad-free subscription service
The post Software Growth with Greg Kogan appeared first on Software Engineering Daily.
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By Business and Philosophy
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Growing a software business requires an understanding of engineering, sales, and marketing.
As we learn software engineering, we also pick up some knowledge about how a business should operate. We know that there are customers, and that our product needs to be scalable to serve more customers. We know that some features are more important than others, and so we focus on building the features that matter the most.
But unless we make a deliberate focus, engineers do not learn how to sell and market a software product.
Learning how to sell and market software is an important skill to develop. It allows a software engineer to be self-sufficient. If you already know how to write software, sales and marketing are actually the only other pieces you need to be an “entrepreneur”. And the basics of sales and marketing are often easier and more fun to learn than the first painful days of learning basic programming.
Greg Kogan is an engineer who has shifted his focus to working as a consultant for companies that are trying to go to market with a technical product. Greg has helped grow companies such as Netlify, Scalyr, and Domino Data Lab. Much of his work is around products targeted toward developers.
Greg joins the show to describe his methodical approach to selling and marketing software.
RECENT UPDATES:
FindCollabs is a company I started recently
The FindCollabs Podcast is out!
FindCollabs is hiring a React developer
FindCollabs Hackathon #1 has ended! Congrats to ARhythm, Kitspace, and Rivaly for winning 1st, 2nd, and 3rd place ($4,000, $1000, and a set of SE Daily hoodies, respectively). The most valuable feedback award and the most helpful community member award both go to Vynce Montgomery, who will receive both the SE Daily Towel and the SE Daily Old School Bucket Hat
We are booking sponsorships for Q3, find more details at https://softwareengineeringdaily.com/sponsor/
Podsheets is our open source set of tools for managing podcasts and podcast businesses
New version of Software Daily, our app and ad-free subscription service
The post Software Growth with Greg Kogan appeared first on Software Engineering Daily.