It's eating sales, that's what! This week we've got out first guest, and it's an in-house one. Chris Powell, VP of Sales Engineer joins us this week to talk about how marketing and sales have merged to create the "demand generation" department, and a bit about what that means for the modern marketer. We should call this one, "prelude to the bowtie." See the graphic in the notes.

For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-software-has-eaten-marketing...-now-what

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