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Software Home by Deviniti #2: Does Agile marketing work? A practitioner’s point of view
In Episode 0 of our podcast, we were talking about Agile project management possibilities outside software and IT. Meanwhile, we're 2 years down the road in implementing the Agile marketing framework in our own Marketing department. So, today we're going to dive deep into this particular case with our one-and-only Chief Marketing Officer Agata Żmudzińska. We'll be talking about our real-life work experience, best practices, and tools like Atlassian Jira that support us best on our Agile journey.
Welcome to Episode 2 of Software Home by Deviniti!
Hosted by: Dzmitry Hryb, Agata Żmudzińska
Post-production: Dzmitry Hryb
Here are links to all the sources we used when preparing this material:
🚀 State of Agile Marketing reports: https://www.agilesherpas.com/blog/state-of-agile-marketing-2020, https://www.agilesherpas.com/4th-annual-state-of-agile-marketing-report
🚀 Notable examples and cases of Agile marketing implementation: https://www.smartsheet.com/content/agile-marketing-examples-templates
🚀 Marketing as captaining a ship vs. driving a car: https://truenorth.io/agile-marketing/
🚀 Google experiment success rate: https://chiefmartec.com/2012/07/agile-marketing-in-a-single-whiteboard-sketch/
🚀 Agile marketing benefits and statistics: https://marketinginsidergroup.com/content-marketing/benefits-agile-marketing-stats/, https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/agile-marketing-a-step-by-step-guide, https://www.ziflow.com/blog/agile-marketing
🚀 5 ways the future B2B buying will rewrite the rules of effective selling: https://www.gartner.com/en/sales/trends/b2b-buying-trends-rewriting-effective-selling
Also, follow us on:
✅ LinkedIn: https://www.linkedin.com/company/deviniti/
✅ Twitter: https://twitter.com/deviniti_voice
✅ Facebook: https://www.facebook.com/DevinitiPL
✅ Instagram: https://www.instagram.com/deviniti_aboutus/
You can also contact us directly on our website: https://deviniti.com/about-us/en#contact
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By DevinitiIn Episode 0 of our podcast, we were talking about Agile project management possibilities outside software and IT. Meanwhile, we're 2 years down the road in implementing the Agile marketing framework in our own Marketing department. So, today we're going to dive deep into this particular case with our one-and-only Chief Marketing Officer Agata Żmudzińska. We'll be talking about our real-life work experience, best practices, and tools like Atlassian Jira that support us best on our Agile journey.
Welcome to Episode 2 of Software Home by Deviniti!
Hosted by: Dzmitry Hryb, Agata Żmudzińska
Post-production: Dzmitry Hryb
Here are links to all the sources we used when preparing this material:
🚀 State of Agile Marketing reports: https://www.agilesherpas.com/blog/state-of-agile-marketing-2020, https://www.agilesherpas.com/4th-annual-state-of-agile-marketing-report
🚀 Notable examples and cases of Agile marketing implementation: https://www.smartsheet.com/content/agile-marketing-examples-templates
🚀 Marketing as captaining a ship vs. driving a car: https://truenorth.io/agile-marketing/
🚀 Google experiment success rate: https://chiefmartec.com/2012/07/agile-marketing-in-a-single-whiteboard-sketch/
🚀 Agile marketing benefits and statistics: https://marketinginsidergroup.com/content-marketing/benefits-agile-marketing-stats/, https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/agile-marketing-a-step-by-step-guide, https://www.ziflow.com/blog/agile-marketing
🚀 5 ways the future B2B buying will rewrite the rules of effective selling: https://www.gartner.com/en/sales/trends/b2b-buying-trends-rewriting-effective-selling
Also, follow us on:
✅ LinkedIn: https://www.linkedin.com/company/deviniti/
✅ Twitter: https://twitter.com/deviniti_voice
✅ Facebook: https://www.facebook.com/DevinitiPL
✅ Instagram: https://www.instagram.com/deviniti_aboutus/
You can also contact us directly on our website: https://deviniti.com/about-us/en#contact