My guest, Jay McBain, is the Principal Analyst - Channels, Partnerships & Ecosystems, for Forrester Research.  In this episode, Jay expounds on ideas:  

• The biggest impact on the oil & gas services world will be software. 
• Why every company will become a technology-driven company.
• Why software companies are valued so much higher than other companies.
• Why channel partners are the key to delivering value in the next 10 years.