Paradigm Industry Insiders

Software Succeeds When Trust Leads | Rick Cross, Account Executive at Paradigm


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The floor at GlassBuild is buzzing with AI talk, but we cut through the noise to get practical. Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with industry veteran Rick Cross, Account Executive at Paradigm, to map the real ways AI helps window, door, and glass manufacturers capture traditional knowledge, reduce errors, and unlock self‑service quoting that customers actually use. The takeaway is clear: people and process come first, and the right software simply amplifies what aligned teams do well.

• AI as a practical tool to capture traditional knowledge and cut errors
• People and process as the real drivers of project success
• Trust and win‑win alignment across teams to avoid blame
• Software as leverage for quoting, self‑service, and scale
• "Hull speed" as a guide to pace growth and change
• Sales habits to reset slumps and sharpen skills
• Building talent pipelines through schools and trade routes
• The future of fenestration careers amid AI and automation

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Software for the Building Industry | Paradigm’s software solutions help organizations throughout the supply chain to boost sales, reduce costs, and become more competitive. We exclusively serve the building industry, and we’ve developed our solutions with your unique challenges in mind.

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