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Solar Isn’t the Problem—Marketing Is: Nathan Zale on Breaking Through the Noise
Solar companies don’t fail because the tech isn’t good — they fail because the message doesn’t land. In this episode of Off the Grid, On the Record, Yarek sits down with Nathan Zale, founder of Zale Media and OutScale.com, to unpack how small solar businesses can overcome the biggest growth killer: bad marketing.
From using AI voice tech and CRM automations to smart content strategies and scalable video campaigns, this conversation is packed with tactical advice and real-world insight. If you’ve ever felt burned by a marketing agency or lost in a crowded market, this is your episode.
🎧 Off the Grid, On the Record is produced by JPM Media, a creative-first production house focused on renewable energy, infrastructure, and sustainability storytelling.
Learn more: https://www.jpmmedia.com
https://www.zalemedia.net
View all episodes
Solar companies don’t fail because the tech isn’t good — they fail because the message doesn’t land. In this episode of Off the Grid, On the Record, Yarek sits down with Nathan Zale, founder of Zale Media and OutScale.com, to unpack how small solar businesses can overcome the biggest growth killer: bad marketing.
From using AI voice tech and CRM automations to smart content strategies and scalable video campaigns, this conversation is packed with tactical advice and real-world insight. If you’ve ever felt burned by a marketing agency or lost in a crowded market, this is your episode.
🎧 Off the Grid, On the Record is produced by JPM Media, a creative-first production house focused on renewable energy, infrastructure, and sustainability storytelling.
Learn more: https://www.jpmmedia.com
https://www.zalemedia.net