A solar panel company increases inbound enquiries because consistent visibility across search and social creates stronger demand. James Dooley explains that a Google Business Profile generates local calls because reviews, citations and photos increase trust signals. Kasra Dash adds that SEO service pages improve rankings because structured content strengthens keyword relevance for every solar installation service. James states that PPC drives fast enquiries because bottom-funnel keywords capture users already searching for solar panel installers. Kasra explains that Meta ads expand reach because visual campaigns interrupt homeowners already considering renewable energy upgrades. They both argue that organic social media builds long-term authority because frequent posting increases engagement across platforms such as YouTube, Facebook, Instagram and Reddit. James warns that tradespeople sites often deliver weaker results because shared leads force installers into price competition. Kasra states that lead generation companies must be vetted because only niche specialists can deliver exclusive, high converting solar panel leads. They conclude that inbound lead generation outperforms outbound because inbound traffic converts over ten times higher.