In Episode 24 of The Solar Power Hour, host William Grant sits down with Mick Coluccio from Aspire Contracting to talk about something bigger than solar or roofing—how to build a company that scales without losing its soul.
Mick shares his origin story of coming into roofing broke, learning the hard way, and building a team that produced millions—then realizing the industry’s biggest flaw: most companies “train their future competition” and create burnout, drama, and churn. Instead of fighting it,
Aspire is rolling out a shared-ownership expansion model that gives project managers a real path to equity and leadership—paired with radical transparency, open-book numbers, and “all teams” meetings where issues get put on the board and solved fast.
William connects the dots to solar: recruiting in today’s market, why younger reps need a different approach, how hiring the right “who” changes everything, and why coaching/masterminds help you pull time forward and see the blind spots you didn’t even know existed. If you’re an entrepreneur, sales leader, or anyone building a team—this episode is a blueprint for creating leverage, building culture, and setting “impossible goals” that force real innovation.
Episode Highlights:
⚡ The roofing model that flips competition into collaboration (equity + offices)
⚡ Why “cradle-to-grave” training creates better customer outcomes
⚡ Radical transparency: open-book costs, profit split, and accountability
⚡ The “all teams meeting” method to uncover 3–5 real core issues fast
⚡ Recruiting today: why full-time recruiters change everything
⚡ Why coaching matters: “paying for shortcuts” and pulling time forward
⚡ Leadership mindset: the CEO’s job is decisions, culture, people, and numbers
⚡ Setting impossible goals to force iteration and unlock new pathways
⚡ A powerful close: Mick’s sobriety story and building with integrity
This episode is a reminder: great companies aren’t built on hype—they’re built on culture, clarity, and leaders who develop leaders.
Connect With Our Guest:
https://www.instagram.com/mickcoluccio/
https://www.instagram.com/aspirecontractingaz/
📍 Serving Peoria & Central Illinois
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