The Google ads auction is a special kind of auction, one you might not know as well as the famous English auction (which we talked about in the last episode). But if it's what Google uses to sell billions of dollars of ad space in real time, you know it must be pretty cool.

Relevant links:

https://en.wikipedia.org/wiki/English_auction

http://people.ischool.berkeley.edu/~hal/Papers/2006/position.pdf

http://www.benedelman.org/publications/gsp-060801.pdf