Are you an entrepreneur, coach, or consultant feeling like your business dreams are slipping further away? In this uplifting episode of Sold Out Events, host Zach Hesterberg, paid events expert and faith-driven entrepreneur, shares powerful encouragement and practical insights from the story of Joseph in Genesis. Discover how biblical principles and entrepreneurial perseverance intersect, especially when your journey seems to be taking unexpected detours.

Zach explores the concept that the obstacles we face are often the very doors that open new opportunities, drawing parallels between Joseph’s season of struggle and the real-life challenges entrepreneurs encounter, whether it’s financial setbacks, team issues, or business roadblocks. Gain key takeaways on the importance of patience, unwavering faith, and maintaining a positive outlook as you navigate your own path to leadership and success.

This episode is perfect for faith-based business owners committed to honoring God through their entrepreneurial journey, and anyone looking for inspiration to overcome adversity in both life and business. Join us for Faith Forward Fridays as we blend scripture, leadership, and actionable advice to help you thrive in the marketplace.

Zach covers:

Feeling distant from your God-given dream

Joseph’s biblical journey and trials

Delays and detours in progress

Obstacles as opportunities for growth

Maintaining faith through adversity

Timestamps:

00:00 Biblical encouragement through Joseph's story

05:46 Joseph's dream fulfilled after years

07:33 Overcoming challenges and staying faithful

11:28 Ending with prayer and encouragement

14:06 Closing and saying goodbye

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you a coach or consultant looking to create sold-out events and hit your first six-figure day? In this episode of Sold Out Events, host Zach Hesterberg breaks down exactly what it takes to generate over $100,000 in a single day, without needing huge audiences or thousands of buyers. Learn the "sold-out event" blueprint that Zach has used to help clients consistently deliver high-ticket offers and skyrocket their business growth.

Inside, you’ll get a strategic, step-by-step guide to crafting a winning virtual event, from doing the math and designing your offer, to promoting with organic and paid traffic, and closing sales from the stage, plus the crucial post-event debriefs that drive exponential improvement and revenue growth. Whether you’re just getting started or you’re ready to scale your virtual and paid events, this episode covers every important detail, including event marketing, ticket pricing, show rates, conversion tactics, and sales psychology.

If you’re ready to hit that first six-figure payday, this episode is for you!

Zach covers:

Six-figure event planning strategies

Importance of doing the math

Designing high-converting virtual events

Selling tickets effectively and creatively

Leveraging paid ads for predictable ticket sales

Converting attendees with stage selling techniques

Event debriefs and continual improvement

Timestamps:

00:00 Making $100K in a single day

03:29 Using paid events for sales

09:01 Selling creatively like in grade school

12:11 Focusing your event on your method

14:40 Selling from stage basics

17:20 Fixing event pitch mistakes

20:53 Designing successful paid events

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Let’s talk tithing. Today we’re diving into the world of generosity, giving, and faith-based business principles specifically for coaches, consultants, and entrepreneurs running events. Should your business tithe? Zach Hesterberg unpacks thought-provoking scripture from 2 Corinthians 9 and Proverbs 11, offering a practical, yet spiritual perspective on how generosity impacts business growth, bandwidth, and profitability.

Learn about the real-life impact of tithing, both from Zach’s own experiences with top-line revenue giving and from inspiring stories of entrepreneurs, including the founder of Hobby Lobby, who have integrated giving goals into their business strategy. Discover the difference between legalism and biblical principles, why joyful giving matters, and how kingdom principles often produce results that defy worldly logic. Zach shares actionable tips for implementing generosity in your own business, from financial giving to serving with your time and expertise.

Tune in for valuable insights, encouragement, and practical strategies designed for Christian entrepreneurs looking to build successful, impactful businesses founded on faith and generosity.

Zach covers:

Generosity as a business principle

Biblical foundations for giving

Receiving more of what you give

Legalism versus heart posture

Stories of tithing entrepreneurs

Joyful giving versus reluctance

Kingdom principles versus worldly advice

Timestamps:

00:00 The principle of giving and receiving

04:51 Giving time vs. giving money

09:17 Inspiration for tithing revenue

14:07 A lesson on time stewardship

18:15 Discussing generosity and tithing

21:11 Encouragement to give generously

24:05 Encouragement to give and serve

26:45 Subscribe for business & faith tips

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Learn the secrets to hosting high-converting virtual events with paid events expert Zach Hesterberg in this packed episode of Sold Out Events! Whether you’re a coach, consultant, or entrepreneur exploring the world of online events, Zach breaks down the essential virtual event tech stack that powers profitable launches and seamless attendee experiences. Drawing on his experience with clients who’ve hosted six- and seven-figure events, Zach shares his favorite tools for funnel building, email & SMS marketing, payment processing, webinar hosting, automation, and ad creatives.

Learn why Go High Level is Zach’s go-to for building sales systems, how Stripe and Zoom simplify your event operations, and how proper use of tools like Zapier, Canva, and Facebook Ads can maximize your event’s reach and impact. Discover expert tips on keeping tech friction low for attendees, budgeting ad spend, and which software choices simplify your workflow without breaking the bank. Whether you’re just starting out or scaling up, this episode is a must-listen for anyone wanting to sell out their next virtual event!

Zach Covers:

Building a virtual event tech stack

Funnel builders and sales pages

Email and SMS automation tools

Payment processing solutions

Presentation/webinar software choices

Event marketing and ad platforms

Ad creative and editing tools

Timestamps:

00:00 Planning your virtual event

03:26 Email and SMS automation tools

08:13 Choosing familiar software for webinars

11:44 Setting up Facebook ads

16:43 Using Go High Level for events

18:24 Incorporating faith into business

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

We’re talking about the power of faith-driven entrepreneurship in this inspiring episode of Sold Out Events with host Zach Hesterberg, a paid events expert and founder of paidevents.com. In this Faith Forward Friday, Zach dives into how kingdom-driven entrepreneurs can stand out in the crowded marketplace by letting God shape their Unique Selling Proposition (USP). Discover actionable strategies for building a business that’s both spiritually grounded and set apart from competitors.

Zach Hesterberg shares his personal journey, revealing how faith, prayer, and biblical principles have guided the evolution of his business model, from social media marketing to scaling six and seven-figure paid virtual events for coaches and consultants. Learn why having a faith-based approach gives you a distinctive edge and creates opportunities for growth, market leadership, and deeper purpose.

This episode covers:

If you’re a Christian entrepreneur seeking biblically rooted business growth, actionable event strategies, and encouragement to lead with purpose, hit subscribe!

Timestamps:

00:00 Faith-Driven Market Leadership

06:34 Adapting High-Ticket Sales Strategies

08:38 Aligning Skills with Divine Purpose

11:49 Confirmation and Opportunity

15:52 Faithful Business Prayer

18:03 Share and Inspire Others

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Don’t make this big event planning mistake!

Today on Sold Out Events, paid events expert Zach Hesterberg breaks down one of the most critical steps for coaches, consultants, and entrepreneurs: conducting effective market research before launching any event, whether in-person or virtual, free or paid. Zach shares actionable strategies for using Facebook ad campaigns to test multiple event themes and names, ensuring you attract high-quality prospects and minimize ticket acquisition costs.

Discover how data-driven decisions trump gut feelings and why skipping market research can lead to unprofitable and stressful launches. Zach walks you through the exact process, from crafting compelling event angles and names, to building qualifying lead forms, and analyzing results to confidently write a converting sales page. Learn which qualifying questions will help you filter for your ideal audience and how to use their responses to shape both your event content and promotions.

If you want repeatable, scalable, and profitable events that fill seats with your best-fit clients, don’t miss Zach’s expert insights! Whether you’re new to hosting or refining your approach, this episode helps you build events as powerful client acquisition systems.

Zach Discusses:

Gut instincts vs. data-driven event planning

Importance of market research for events

Testing event themes and names

Facebook ads for market validation

Qualifying prospects using lead forms

Analyzing lead quality and acquisition cost

Using market data to shape event content

Timestamps:

00:00 The Biggest Mistake People Make In Hosting Events

04:03 Market Research Drives Event Success

09:13 Event Themes and Naming

11:32 Lead Form Qualifying Questions Framework

13:52 Qualifying Sophistication and Finances

19:04 Data-Driven Sales Page Strategy

22:04 Mastering Virtual Event Success

23:15 Grow Your Business with Us

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

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To Connect With Zach:

Book a free event discovery call at: https://www.paidevents.com

Download your free Paid Event Profit Playbook here: https://www.paidevents.com/free-playbook

Subscribe to Zach’s Youtube channel: https://www.youtube.com/@zachhesterberg

Follow Zach on Instagram: https://www.instagram.com/zachhesterberg/

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Welcome to another Faith Forward Friday. In today’s video, host Zach Hesterberg explores how business challenges, roadblocks, and unexpected life events are not obstacles to avoid, but opportunities for growth and perseverance. Drawing meaningful lessons from James Chapter 1, he discusses the importance of having the right mindset toward trials and how they can build both your business acumen and your character.

Key topics include identifying the types of problems entrepreneurs can expect, distinguishing between business-specific issues and unexpected personal setbacks, and developing professional resilience. Zach Hesterberg also shares real examples from his clients, highlighting how seasons of adversity often align with moments of business commitment and growth.

Whether you're a coach, consultant, or entrepreneur, you'll walk away encouraged and equipped with practical strategies, that are both faith-based and tactical, to navigate the ups and downs of entrepreneurial life.

Subscribe for weekly faith-driven strategies and revenue-focused tips for multiplying your business!

Zach Discusses:

Embracing challenges and trials in business

How perseverance helps build maturity and faith

Entrepreneurship is professional problem-solving

Expect and learn from business-specific challenges

Personal life disruptions impact business growth

Spiritual warfare in pursuing God’s calling

Leaning on faith to overcome adversity

Timestamps:

00:00 Embracing Challenges with Joy

03:21 Entrepreneurship: Embrace Problem-Solving

07:31 Life's Challenges Amid Growth

13:10 Expect Resistance When Committing

14:39 Closing Prayer

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

You’re going to want to take notes for this value-packed episode of Sold Out Events! Zach Hesterberg breaks down actionable strategies tailored for coaches, consultants, and entrepreneurs looking to maximize ticket sales for both in-person and virtual events.

Discover the top four proven ticket-selling strategies that helped Zach Hesterberg successfully fill events ranging from intimate gatherings to massive 15,000-attendee virtual experiences. You’ll learn why Meta ads (Facebook and Instagram) are the most efficient and predictable paid traffic source, how to effectively leverage partnerships through joint ventures (JVs) and affiliates, and the best practices for harnessing the power of social media organic marketing. Plus, get insights into email and SMS marketing, how to use your list, increase leverage, and maximize conversions.

Throughout the episode, Zach shares expert advice on structuring commission deals, boosting high-quality referrals, and ensuring your marketing activities are both high-leverage and scalable. Whether you’re looking to boost your event’s attendance or increase event ROI, this episode provides step-by-step strategies and real-world examples to help you achieve sold-out success.

Don’t forget to subscribe for more weekly tips on event marketing, ticket sales, and business growth for coaches and consultants!

Zach Discusses:

Meta ads for predictable ticket sales

Leveraging JVs and affiliate partnerships

Organic social media event promotion

Email and SMS marketing strategies

High leverage actions for selling events

Importance of event design and market research

Pros and cons of each ticket-selling method

Timestamps:

00:00 Top Strategies to Sell Tickets

04:00 Predictable Event Ticket Sales Strategy

06:52 Maximizing Ticket Sales Partnerships

10:56 Successful Event Revenue Potential

16:27 Scalable Customer Acquisition Challenges

21:11 Scalable Event Affiliate Strategy

30:33 Social Media Reach Strategy Insights

35:01 Event Promotion Strategies Overview

42:42 Email Strategies for Event Sales

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In this inspiring Faith Forward Friday Video, Zach Hesterberg dissects the concept of marketplace ministry, the powerful intersection of faith and business for coaches, consultants, and entrepreneurs. Discover why inviting God into your business can create a ripple effect that transforms lives and organizations.

In this episode, you'll learn tangible strategies for incorporating faith into your entrepreneurial journey without resorting to awkward or forced conversations. Zach shares personal stories, like hiring through prayer and witnessing to clients naturally, that demonstrate the real, measurable impact of bringing biblical principles into the workplace. Gain actionable insights on how authentic spiritual leadership and a stewardship mindset can set you apart in the competitive events space.

If you want to grow your business while deepening your faith, and learn practical ways to let your spiritual life bear fruit in the marketplace, this episode delivers both inspiration and actionable advice. Don't miss these proven techniques for glorifying God through your business, cultivating authentic relationships, and attracting the right opportunities.

Zach Discusses:

Marketplace ministry through authentic relationships

Inviting God into your business decisions

Leading with fruit, not strategies

The role of prayer in daily work

Planting seeds, not forcing outcomes

Sharing faith naturally in business settings

Documenting and sharing faith experiences openly

Timestamps:

00:00 Marketplace Ministry: Serve, Plant, Trust

05:50 Faith-Driven Leadership Transformation

07:12 Unexpected Paths to Witnessing

10:52 Faithful Connections in Business

16:07 God-Orchestrated Hire Impact

18:04 Excellence Earns Influence in Ministry

22:20 Faith-Focused Business Inspiration

23:41 Faith, Vulnerability, and Authenticity

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Ready to scale your coaching, consulting, or expert business with effective ad strategies in 2026? In this episode of Sold Out Events, host and paid events expert Zach Hesterberg breaks down the ad and sales funnels that are working right now for high-ticket client acquisition. Drawing from years of hands-on experience and real client results, Zach shares actionable insights on moving beyond word-of-mouth and one-on-one Zoom calls to create scalable, predictable systems for client growth.

Discover the pros and cons of three core high-ticket sales processes: call booking funnels, webinars, and the game-changing paid virtual event (or paid challenge). Zach explains why paid virtual events, using low-ticket entry points like $7–$9 events, deliver stronger show rates, higher buyer intent, and better conversions for premium coaching or consulting offers. Learn the exact steps for crafting irresistible ads, optimizing your funnel, and setting up your tech stack for seamless execution. Whether you're aiming for your first $10K month or scaling to seven-figures, this episode is packed with tips to help you master event-based marketing, build trust at scale, and turn ad clicks into loyal clients.

Don’t miss out. Subscribe for more high-ticket event strategies and expert guidance from Zach!

Zach Discusses:

Predictable client acquisition through ads

Limitations of direct call-booking funnels

Challenges with traditional webinar approaches

Benefits of paid virtual events/challenges

Importance of building trust and authenticity

Pricing strategies for high-ticket offers

Practical ad setup and campaign strategies

Timestamps:

00:00 What Got You Here Changes

03:40 Boosting Call Bookings Effectively

08:40 Webinar Attendance Challenges Explained

12:25 Improve Webinar Conversion Efficiency

14:24 Shifting Beliefs with Minimal Effort

18:40 Skeptical Freebies and Non-Payers

23:31 Authenticity Over Perfection

26:22 Price High to Reflect Value

30:53 Proven Virtual Event Sales Strategy

34:20 Targeted Video Marketing Tips

35:36 Webinars, Engagement, and Next Steps

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/