Sold Out Events

In today’s episode Zach Hesterberg is going deep into “leadership standards” and their critical role in empowering entrepreneurial teams, especially for coaches and consultants. If your team’s work ethic, drive, or results aren’t where you want them, this episode reveals why the root cause may lie in your own leadership habits.

You’ll discover how your actions, character, and skillset serve as the blueprint your team models every day. Zach shares actionable insights on conducting honest audits of your standards in three vital areas: personal character and values, critical skill sets (both hard and soft skills like marketing, sales, communication, and AI tools), and unwavering work ethic. Through personal stories, practical advice, and scripture, Zach illustrates why you can’t demand what you don’t demonstrate, and how raising your own standards brings out the best in everyone around you.

Whether you lead a small virtual team or a large organization, you’ll learn simple steps to set a positive example, foster a culture of growth, and achieve breakthrough results as a leader in the coaching and consulting space.

Zach covers:

How leaders set organizational standards by example

Why team performance mirrors leader’s actions

Character, skills, and work ethic categories

Consistency and focus in leadership important

Leaders must build skills alongside team

Spiritual perspective on stewardship and influence

Actionable self-audit for organizational improvement

Timestamps:

00:00 Understanding character and values

05:59 Staying focused and consistent

08:06 Learning AI alongside my team

12:25 Learning alongside your team

15:45 Improving team performance together

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you teaching too much in your sales presentation? In this episode of Sold Out Events, Zach Hesterberg, Founder of paidevents.com, shares his proven strategies for coaches, consultants, and entrepreneurs looking to master the art of selling from stage and maximize sales during live presentations.

Discover why teaching too much “how” content can actually repel potential clients, and learn the optimal balance between providing value and empowering action. Zach dives deep into the psychology behind educational presentations, explaining why focusing on the “what” and “why”, instead of overwhelming audiences with step-by-step details, is the key to enrolling more high-ticket clients and growing your business. You’ll also get actionable tips on building trust, leveraging storytelling, and using powerful frameworks that set you apart in the competitive world of virtual events.

Whether you’re preparing for your next webinar, paid challenge, or live stage event, this episode will equip you with the tools and mindset needed to generate explosive results and cultivate a magnetic buying environment. Don’t miss these practical insights from an expert who’s helped countless entrepreneurs transform their presentations into client-generating machines!

Zach covers:

How much content to teach in presentations

Dangers of over-teaching “how” content

Teaching “what” and “why” for conversions

Creating desire and future vision

Proof, stories, and relatability

Delayed sales from free over-teaching

Paid engagement drives accountability

Timestamps:

00:00 Balancing Content in Sales Presentations

05:32 Why teaching everything is ineffective

07:13 Presenting the real solution

10:33 Improving presentation effectiveness

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you praying for more clients, greater revenue, or abundant opportunities in your business, but not seeing the results? Today, Zach Hesterberg, dives deep into why preparation and building strong business systems are essential for experiencing true multiplication and overflow.

Drawing from the story of the widow in 2 Kings 4, Zach highlights how abundance is directly tied to your capacity and readiness to receive, mirroring key principles from scripture for entrepreneurs. This episode also unpacks the dangers of poorly stewarded abundance and how faith-driven planning sets you up for sustainable success.

Don't miss actionable advice on how to build business “containers” for the blessings you’re believing for, insightful biblical lessons, and an uplifting prayer for your entrepreneurial journey.

Zach covers:

Preparing to receive business growth

Biblical principles of abundance

Building capacity before increase

Systems and fulfillment readiness

Faith as proactive preparation

Dangers of unprepared abundance

Timestamps:

00:00 Preparing for business growth

06:21 Prayer for business growth

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

If you're a coach, consultant, or entrepreneur seeking to grow your business, you may have explored paid challenges, paid bootcamps, and webinars. Today, Zach Hesterberg goes into a detailed comparison of the top online event models for client acquisition.

Zach brings over a decade of results-driven experience, having helped organizations reach multi six-, seven-, and even eight-figure milestones by leveraging paid events. In this comprehensive breakdown, you'll learn the key differences between running webinars versus paid virtual events, discover essential pros and cons of each event model, and get actionable tactics for boosting attendance, maximizing your conversion rate, and building real trust with your audience. Learn about show rates, pricing strategies, audience qualification, sales call best practices, and optimizing your event promotion windows for consistent pipeline growth. And you’re not going to want to miss the amazing tip Zach drops on how to use AI to improve your sales presentations!

Whatever method you’re considering for your business, this episode gives you the tools and insights you need to choose the right approach and start selling your high-ticket offers at scale, and multiplying your business. 

Zach covers:

Webinars vs. Paid Events: Key Differences

Conversion Rates and Show Rates 

Pricing Strategies and Payment Models

Audience Trust and Relationship Building

Effective Promo Periods and Ad Spend

Sales Call Booking and Qualification

Iterative Improvement for Event Success

Timestamps:

00:00 Introduction to webinar structure

03:23 Persuading buyers on high-ticket items

08:24 Running consistent webinar promotions

10:15 Preparing for cold audience webinars

15:29 Being authentic with your audience

19:07 Pricing strategy for event tickets

20:37 Setting the right ticket price

24:11 Optimizing event presentations

26:56 Analyzing and leveraging sales calls

32:04 Setting promo duration for sales

35:36 Comparing webinars and paid events

36:36 Getting started with one-to-many sales

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Today Zach Hesterberg is unpacking a surprising yet vital lesson for entrepreneurs, coaches, and consultants: Why LESS can lead to GREATER success in your business events and endeavors. Drawing inspiration from well-known Bible stories, Zach challenges the common belief that more leads, more money, and more resources guarantee growth. Instead, he explores how depending on God, rather than your own resources, can produce supernatural business breakthroughs.

You’ll hear insights on biblical figures like Gideon and Samson, as Zach illustrates how God often removes resources to ensure He alone gets the glory for your achievements. Discover how to navigate business setbacks, such as losing a key client, facing revenue dips, or dealing with team changes, and why these may be divinely appointed opportunities for growth and dependence. You’ll also gain practical reflection questions to align your mindset, leadership, and event marketing with faith-centered principles.

Whether you’re struggling with a lack of leads, budget constraints, or feeling stretched thin as a coach or consultant, this episode is your blueprint for thriving with less and seeing what God can do with what you already have.

Zach covers:

Dependence on God over resources

God works through scarcity

Biblical examples of insufficient resources

Spiritual perspective on business struggles

Relinquishing credit and seeking humility

Faith during resource reduction

Multiplication despite natural limitations

Timestamps:

00:00 Rethinking resources for breakthroughs

04:21 Trusting God with limited resources

06:27 Prayer for guidance and success

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Learn the two ways to explosive business growth with this episode of the Sold Out Events podcast! Host Zach Hesterberg, a paid events expert with years of experience scaling coaching and consulting businesses, goes deep into two powerhouse strategies: vertical scaling and horizontal scaling. If you're an entrepreneur, coach, or consultant ready to grow beyond seven figures and dominate your niche, this episode unpacks the game-changing tactics you need.

Drawing insights from a recent presentation from marketplace leaders, Salim Elhila and Tan Gera, Zach breaks down the blueprint for scaling your business to multi-eight figures and beyond. Discover how to implement vertical scaling by increasing the lifetime value of your clients with flagship, ascension, and retention offers, as well as leveraging virtual events and paid challenges for lead generation and sustainable growth. Then, learn the fundamentals of horizontal scaling and how to create complementary businesses within your holdings, maximizing profits while serving your client base in new, innovative ways.

Whether you're looking to strengthen sales systems, multiply your offer suite, or strategically expand your company portfolio, this episode arms you with actionable steps and proven frameworks, all backed by real-world results. Plus, find out the #1 mistake to avoid when choosing your scaling path!

Zach covers:

Vertical scaling for business growth

Horizontal scaling via multiple companies

Customer lifetime value optimization

Ascension and retention offers strategy

Recurring revenue and business valuation

Lead generation through virtual events

Building teams for operational complexity

Timestamps:

00:00 Importance of increasing lifetime value

06:26 Importance of customer retention

08:43 Vertical vs. horizontal scaling

13:19 Exploring done-for-you services

16:25 Focus on one business first

18:52 Focusing on vertical scaling strategies

21:13 Inviting you to subscribe

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Follow Salim and Tan on Instagram:

https://www.instagram.com/slm

https://www.instagram.com/tan

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In today’s Faith Forward Friday episode, Zach Hesterberg reveals how sometimes the path to exponential business growth isn’t about chasing every new opportunity, but about having the courage to ask for doors to be closed, whether that means clients, offers, or revenue streams that are holding you back from your next level.

Drawing from personal experience and biblical principles, Zach shares a powerful prayer that entrepreneurs can use to invite God to close doors that are not leading to breakthrough, making room for the right business opportunities to open. Learn how the pruning process, removing relationships and deals that no longer serve your vision, can lead to accelerated success, clarity, and alignment with your purpose.

Key topics include faith-driven entrepreneurship, the role of spiritual discernment in business decisions, navigating financial uncertainty, and building resilience through purposeful action. If you’re a coach, consultant, or entrepreneur seeking both strategic and faith-forward business growth strategies, this is a must-listen episode.

Zach covers:

Faith-driven business decision making

Experiencing loss before breakthrough

The principle of pruning for growth

Obedience and overcoming comfort zones

Trusting God's redirection, not rejection

Timestamps:

00:00 Praying for business breakthroughs

06:05 Finding inspiration for revenue ideas

07:54 Finding faith in business decisions

10:57 Faith Forward Friday introduction

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Today we’re going deep into price conditioning strategies for coaches, consultants, and service providers looking to make their $10,000+ offers feel irresistible and affordable. Whether you’re selling transformational coaching, consulting, or premium services, understanding how to position and compare your pricing is key to overcoming prospect sticker shock and converting high-ticket clients.

Zach Hesterberg, paid events expert, explains four proven methods to make high-ticket coaching and consulting packages appear cheap, from illustrating the cost of inaction, comparing alternative (and inferior) solutions, leveraging normalized big-ticket purchases your prospects already make, to strategically positioning your own higher-priced offers. Packed with actionable examples for non-financial niches like health, wellness, and relationships, you'll walk away ready to implement these price marinating techniques in your next sales call, webinar, or event presentation.

If you’re an entrepreneur eager to scale your business with premium event offers and want to fine-tune your sales presentations, this is a must-listen. Plus, discover how paidevents.com can help you craft presentations that attract and convert your ideal clients.

Zach covers:

Price conditioning for high-ticket offers

Cost of inaction comparisons

Alternate or inferior solution costs

Abstract comparisons to normalized purchases

Using other premium offers for context

Ethical and compliant marketing practices

Structuring sales presentations for conversions

Timestamps:

00:00 Cost of inaction

05:22 Cost of alternate solutions

10:10 Pitching cost-effective marketing solutions

17:10 Discussing high-value client services

20:06 Pricing strategies and consumer perception

22:31 Scaling with virtual events

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

100x ROI in your coaching or consulting business, even during uncertain times? In this episode of Sold Out Events, Zach Hesterberg, paid events expert, digs into the concept of supernatural business growth driven by faith and obedience. Drawing inspiration from Genesis chapter 26, Zach reveals how aligning your business decisions with God's direction can lead to extraordinary results, even when logic and circumstances say otherwise.

Discover actionable takeaways for entrepreneurs, coaches, and consultants looking to maximize returns on investment regardless of economic downturns. Zach breaks down four life-changing principles: trusting God’s strategy over your own, the power of obedience over force, believing that massive returns are possible even in tough seasons, and the importance of taking faith-fueled action by planting the right seeds in the right fields.

Don’t miss this Faith Forward Friday episode packed with biblical wisdom and tactical advice for Christian entrepreneurs hungry for breakthrough results. Subscribe for weekly insights that combine market-leading strategies with timeless spiritual principles!

Zach covers:

Faith-driven decision-making in business

Obedience versus logical business planning

100x ROI and biblical examples

Economic downturns and abundant outcomes

The role of action with faith

The importance of God’s guidance and timing

Timestamps:

00:00 Trust and obedience in business

03:05 Active faith and planting seeds

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Discover the keys to effortless business growth by aligning your offers with market demand, understanding the importance of trending topics (like AI and health innovations such as GLP-1’s), and focusing your events on products and services people are actively searching for. Zach shares a real-time client story about pivoting from a hard-to-sell offer to one that “sells like hotcakes,” revealing practical strategies to increase profitability, boost attendance, and maximize conversions at your virtual events.

If you feel like you’re pushing a rock uphill when it comes to growing your business, this episode is packed with actionable insights. Tune in and learn how growth doesn’t have to be hard. 

Zach covers:

Avoiding tactical optimization traps

Aligning with market demand

Offer, audience, timing alignment

Scaling through irresistible offers

Letting go of sunk cost fallacy

Paid events for exponential scaling

Timestamps:

00:00 Analyzing business bottlenecks

05:02 Predicting explosive business growth

09:10 Finding the right target audience

09:57 Defining your target market

13:33 Creating irresistible event offers

18:01 Rethinking strategy for growth

20:59 How to grow your business

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/