In this episode I am joined by Simon Sacal, CEO of Solely, a vertically integrated clean fruit snack company that diverts over 1.6 million pounds of fruit waste a month. Solely is the fastest-growing natural fruit snack brand in the U.S., with consumers purchasing nearly $100 million worth of products in the last five years.

Simon transformed Solely from a small operation in Mexico to a thriving brand sold in over 30,000 stores across the U.S. Solely is projected to achieve over 70% year-over-year growth in 2023 and diverted approximately 20 million pounds of "ugly" fruit last year.

Make sure to check out Solely at: https://solely.com

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