"Print is not dead!" - Teri Capron

In this week's episode, we chat with everyone's favorite graphic designer, Teri Capron, of Fresh Design. I tend to geek out on branding, marketing and design, so I was super excited for us to interview Teri. As a writer and editor with many friends who have left newspapers, I'm thrilled to hear that print is still alive and well - even if a lot of it is advertising.

Teri talks to us about what branding truly is and what your logo says about you. In this day and age of $5 designs online, it's important for women solopreneurs to know that sometimes you get what you pay for. Everyone fancies themselves a designer, but do they have years of experience in both print and digital formats? When you brand, you're not just looking for a quick logo and design, you're looking for something that is available in many formats and has staying power.

Teri brought us solid resources too - Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication, by Amy Balliett, and PageProof software, for marketing teams.

As a graduate of Herron School of Art, Teri's roots are in publishing and design. As a long-time designer for a magazine, she earned her chops before deciding to go out on her own. She's got the experience and ingenuity to help clients create striking visuals. We think you'll love her work.

www.FreshDesignInc.com

[email protected]

SolePower podcast theme "A Delicate Operation," composed by Gabriel Harley.