I would be the last one to call myself a marketing genius, guru, or any other term that might suggest one knows what the heck they’re talking about… but even I know that, in many cases, it’s helpful to call a thing what it is or is supposed to be… you know… so people know what it is or what it’s for?
iPhone? It was an phone with an iPod in it…
Desktop Computer? Yep, a computer that, once upon a time, sat on a desk…
Google? Okay, not every example is perfect but you get what I mean…
So what is it that I’m on about that makes me sound just that little-bit-more insane that I usually am? Well, if you didn’t know already this podcast… isn’t exactly our day job. Shocker, I know.
My outstanding co-presenters are midline-podcasters by very-early-day and front line, in the weeds, technology consultants by… the rest of those days.
But the specific vertical of all-things-tech we work in? That is this incredible, wonderful, and oftentimes brain-scrambling segment called “Managed Services” which makes us… yep… a “Managed Services Provider” or M-S-P…
You might be wondering, but John, does that mean the “T” in MSP stands for Technology? Congratulations, you’re now just as confused as I’ve been about my own job for the last two decades.
All of the jargon-y-ness aside though… as the tech-of-it-call continues to effectively invade every facet of our work lives, home lives, and everything in between… suddenly it starts to make sense…
The wrong computer goes down… orders don’t ship on time. A certain printer breaks… checks aren’t cut. The bad guys compromise the wrong email account and… to be quite honest… jobs are at stake.
So that missing “T” I was talking about? This crazy game has gotten so much bigger than that… So today let’s find out, what does MSP really stand for?
Oh, and have you tried turning it off and on again?