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SOLO DIARIES | EPISODE 4 | ALICIA AUSTIN
It's not about what you make—it's about what you keep. If you're a beauty or wellness solopreneur who wants clear profits, this episode with Alicia Austin, CEO of SalonScale, is for you.
Alicia went from solo stylist to salon owner to tech founder. Despite appearing successful, she was frustrated and struggling to make ends meet. That's when she discovered the culprit: a massive amount of money was walking out the door in wasted product.
Why this matters: Most solos chase top-line revenue and ignore bottom-line costs—especially product costs. Alicia explains how using SalonScale software helps solos add $800–$1,200/month by charging accurately for products and reducing waste, so every service actually turns a profit.
In this episode, you'll hear:
The SalonScale origin story—and why beauty needs variable pricing, not flat rates
The shift from revenue obsession to profit clarity
How separating product (parts) from time and skill (labor) transforms your margins overnight
A 4-week rollout that pays for itself in 2–3 days for many solos
How to talk to clients about pricing without debating your worth
Ready for more financial education?
SalonScale is a proud sponsor of SOLO Diaries and their support makes it possible to bring you real, practical business education built specifically for beauty and wellness professionals.
Get the Money Solo course 8 modules, 50+ expert video lessons, everything beauty school skipped. $97. One time. Lifetime access. Industry-specific financial education that actually changes how you run your business.
👉 Get the Money Solo course: [AFFILIATE/COURSE LINK] https://courses.qnitylearning.com/offers/uynzahtL/checkout
Want personalized support on your specific numbers? SOLO Coaching sessions are available now 1:1, no subscriptions, starting at $125.
👉 Explore SOLO Coaching: [COACHING LINK] https://courses.qnitylearning.com/offers/TJa6Zx2o/checkout
And if you're not already using SalonScale start your 14-day free trial here: [SALONSCALE LINK]
Follow Alicia on Instagram @alicia.salonscale for product tips and real talk, and @salonscale for updates.
Thanks for listening to SOLO Diaries — see you next time.
View all episodes
By Erin KuhnIt's not about what you make—it's about what you keep. If you're a beauty or wellness solopreneur who wants clear profits, this episode with Alicia Austin, CEO of SalonScale, is for you.
Alicia went from solo stylist to salon owner to tech founder. Despite appearing successful, she was frustrated and struggling to make ends meet. That's when she discovered the culprit: a massive amount of money was walking out the door in wasted product.
Why this matters: Most solos chase top-line revenue and ignore bottom-line costs—especially product costs. Alicia explains how using SalonScale software helps solos add $800–$1,200/month by charging accurately for products and reducing waste, so every service actually turns a profit.
In this episode, you'll hear:
The SalonScale origin story—and why beauty needs variable pricing, not flat rates
The shift from revenue obsession to profit clarity
How separating product (parts) from time and skill (labor) transforms your margins overnight
A 4-week rollout that pays for itself in 2–3 days for many solos
How to talk to clients about pricing without debating your worth
Ready for more financial education?
SalonScale is a proud sponsor of SOLO Diaries and their support makes it possible to bring you real, practical business education built specifically for beauty and wellness professionals.
Get the Money Solo course 8 modules, 50+ expert video lessons, everything beauty school skipped. $97. One time. Lifetime access. Industry-specific financial education that actually changes how you run your business.
👉 Get the Money Solo course: [AFFILIATE/COURSE LINK] https://courses.qnitylearning.com/offers/uynzahtL/checkout
Want personalized support on your specific numbers? SOLO Coaching sessions are available now 1:1, no subscriptions, starting at $125.
👉 Explore SOLO Coaching: [COACHING LINK] https://courses.qnitylearning.com/offers/TJa6Zx2o/checkout
And if you're not already using SalonScale start your 14-day free trial here: [SALONSCALE LINK]
Follow Alicia on Instagram @alicia.salonscale for product tips and real talk, and @salonscale for updates.
Thanks for listening to SOLO Diaries — see you next time.