Welcome to season 2 of Innovators on Tap!

This season will explore many of the concepts outlined in Chuck’s new book The Innovator’s Spirit.

For episode 2, we explore the hard part of innovation: solving problems and creating real value. We also explore the concept of features vs. benefits, Thomas Edison and Nikola Tesla, and why thinking like a customer is key to innovation.

If you have an opinion on these topics, please feel free to email us through the contact page. The best ideas often stem from the intersection of different points of view.

You can follow the podcast and host Chuck Swoboda on Twitter for further exploration and discussion on innovation.