Solving customer problems creates value for your agency. Join Dr. Mik Kersten on how you can identify and start solving customer problems.

Dr. Mik Kersten spent a decade creating open-source developer tools for solving customer problems before realizing that programming was not the bottleneck of large-scale software delivery. Since that time, he has been working on creating a model and tools for connecting the end-to-end software value stream.

He has been named a JavaOne Rock Star speaker and one of the IBM developerWorks Java top 10 writers of the decade. He was selected as one of the 2012 Business in Vancouver 40 under 40 and has been a World Technology Awards finalist in the IT Software category. Kersten is the editor of the new IEEE Software Department on DevOps.

Prior to founding Tasktop, Mik created the Eclipse Mylyn open source project as part of his Ph.D. in Computer Science, pioneering the integration of development tools with the delivery pipeline.

What you will learn from this episode about solving customer problems:

• How Mik recognized that the way business software is designed often doesn’t meet the real needs of its users, and why he founded Tasktop to help in solving customer problems
• How Mik’s background as a developer gives him an informed foundation to understand customer pain points and problems and insights into how software can address them
• Why maintaining a focus on solving the problems found in business software and customer needs helped Mik pivot Tasktop more effectively
• Why Mik was inspired to move into the realm of thought leadership and write his book Project to Product
• How listening to his customers and understanding their stories was a transformative experience that helped shape Mik’s thought leadership and reframe his beliefs
• How thought leadership has helped to elevate Mik’s message and helped him better align with his customers’ needs and future proof his business against economic recession
• Why the overwhelmingly positive reception to Project to Product was in direct response to Mik’s effort to serve and help his readers
• Mik shares key points and information from Project to Product about his Flow Framework methods and how businesses and software can be better aligned with each other
• How key lessons learned from his mentor helped Mik learn to focus on both long term success in solving customer problems and near term profitability

Resources:

• Website: http://projecttoproduct.org/
• Twitter: @mik_kersten
• Project to Product by Mik Kersten: https://amzn.to/2XKSAEx
• Need more help from Dr. Mik on solving customer problems? Register for the webinar here!

Additional Resources:

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/
• Listen to a related podcast on solving customer problems from our guest, Ari Meisel