How can governments and community leaders enhance their communication strategy during crisis like the Covid-19 pandemic? Entities around the globe are challenged to motivate the public to act for the greater good yet few seem to be applying scientific rigor in crafting communications.

Erez Yoeli, from MIT Sloan School of Management, is interviewed by Afroze Ali, strategist and author, about three key insights to drive a more effective communication strategy:

1) Communicate the benefit to the community

2) Make the ask unambiguous, categorical ,and concise

3) Generate the impression that others expect compliance

This discussion is beneficial for public health departments, community leaders, brands and more.

For a more detailed discussion, please visit the full paper here. 

Erez Yoeli

LinkedIN

Afroze Ali

LinkedIN

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