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Solving Future Podcast Discovery Problems [Episode 223]
Podcasting’s perceived “discovery problem” is the topic for part 5 of my future-of-podcasting mini-series. (1, 2, 3, & 4)
I say “perceived” because podcasting per se doesn't have a discovery problem. People who claim podcasting has a discovery problem really mean that they are upset their content isn’t ranking number one for an arbitrary, single search phrase they place a lot of importance on.
Another and likely bigger problem is that discovery doesn't just mean search discovery. How do you ensure that your content is being discovered on Spotify in ways that have nothing to do with search? How do you optimizing a single show to the individual tastes of millions of users?
The problem is not that our content is not being discovered by people. In reality, people aren't discovering your content. So it's not a problem for the listeners. This is a problem for you.
Just making really great content that people want in their lives and you’ve made a lot of headway. But even then, I'm sorry to say that our discovery issue is never going away.
Three things before I wrap:
- Check out BuyMeACoffee.com/evoterra to show your love for the show with a quick little donation
- There’s a free way to chat with me and other listeners that I think you’ll like. Flick.group/podcastpontifications is where to point your phone.
- If you are in business and would like some help making sure your content is ready for discovery, let's chat. [email protected] or go to PodcastLaunch.pro to see a list of the services we offer clients all around the globe.
-----
Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing: https://podcastpontifications.com/episode/solving-future-podcast-discovery-problems
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
1. ShoutYourAbortion.com is a campaign to normalize abortion.
2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
3. Abortion.cafe has information about where to find clinics.
4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
5. Choice.CRD.co has a collection of these resources and more.
We encourage you to speak up! And spread the word.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
View all episodes
By Evo TerraPodcasting’s perceived “discovery problem” is the topic for part 5 of my future-of-podcasting mini-series. (1, 2, 3, & 4)
I say “perceived” because podcasting per se doesn't have a discovery problem. People who claim podcasting has a discovery problem really mean that they are upset their content isn’t ranking number one for an arbitrary, single search phrase they place a lot of importance on.
Another and likely bigger problem is that discovery doesn't just mean search discovery. How do you ensure that your content is being discovered on Spotify in ways that have nothing to do with search? How do you optimizing a single show to the individual tastes of millions of users?
The problem is not that our content is not being discovered by people. In reality, people aren't discovering your content. So it's not a problem for the listeners. This is a problem for you.
Just making really great content that people want in their lives and you’ve made a lot of headway. But even then, I'm sorry to say that our discovery issue is never going away.
Three things before I wrap:
- Check out BuyMeACoffee.com/evoterra to show your love for the show with a quick little donation
- There’s a free way to chat with me and other listeners that I think you’ll like. Flick.group/podcastpontifications is where to point your phone.
- If you are in business and would like some help making sure your content is ready for discovery, let's chat. [email protected] or go to PodcastLaunch.pro to see a list of the services we offer clients all around the globe.
-----
Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing: https://podcastpontifications.com/episode/solving-future-podcast-discovery-problems
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
1. ShoutYourAbortion.com is a campaign to normalize abortion.
2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
3. Abortion.cafe has information about where to find clinics.
4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
5. Choice.CRD.co has a collection of these resources and more.
We encourage you to speak up! And spread the word.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy