Startup Wisconsin Podcast

Solving the Healthcare Housing Problem - Christina Henderson, Founder, Reliable Residence


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Key Topics Covered

→ The housing crisis facing healthcare travelers and medical students

→ Midterm rental market opportunities and challenges

→ Balancing medical residency with startup entrepreneurship

→ Building partnerships with Madison real estate companies

→ Creating startup communities within healthcare systems

→ Property vetting and quality control processes

→ The unique advantages healthcare professionals have as entrepreneurs

Segments

00:00 - Introduction and launch day excitement

02:20 - Why Christina never expected to be a founder

03:17 - Residency housing story

05:11 - Why hospitals don't solve housing for travelers

07:37 - How Reliable Residence works vs Airbnb/Zillow

11:49 - Balancing medical residency with startup building

12:53 - Sponsor break (Headway.io)

14:24 - Walking into Terrence Wall's office unannounced

16:22 - Madison startup ecosystem support and mentors

18:34 - Building healthcare entrepreneurship community

21:12 - What's next for Reliable Residence

22:18 - Advice for healthcare professionals considering startups

24:33 - Finding technical co-founders and resources

Resources Mentioned

Reliable Residence

Christina Henderson on LinkedIn

Merlin Mentors

BioForward

About Christina

Christina Henderson, D.O., is an anesthesiology resident at UW Health who earned her medical degree from Rocky Vista University College of Osteopathic Medicine in Parker, Colorado. Born and raised in Broomfield, CO, she has always embraced the outdoors and brings that same energy and focus to patient care & entrepreneurship. Outside the hospital, she’s an avid biker, skier, hiker, and angler.

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Startup Wisconsin's mission is to connect, educate, inspire, and grow tech startup communities across the state, not just during events, but year-round. This podcast is part of that vision, creating deeper connections and sharing the knowledge that helps Wisconsin's startup ecosystem thrive.

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Startup Wisconsin PodcastBy Startup Wisconsin, Jacob Miller