You wouldn’t think that bra technology is a thing, but Soma has found a way to bring the undergarment into the 21st century. Women can find the right bra for them, that fits their bodies. And the best part is – you can get the technology, or do it in-store. 

What is SomaInnofit? 

This is a sizing garment that takes your measurements through the app. The garment uses digital filaments that measure size and shape of the left and right breast. Connect it to the iOS or Android app, and it will take your measurements. When you are done, you can instantly shop for bras in your size. 

At CES, I get a first look at Soma Intimates, along with the SomaInnofit. You can purchase this now for $25, or go into any local Soma store to get a fitting.

The SomaInnofit is available now at Soma.com