This is a very controversial topic.  The term "keywords" is very misleading when it comes to SEO.  What it means to you, Google and me are very different.  Make sure you're using the term properly and are applying the concept properly to your website.  Have questions? Want to discuss this topic more with me? Then leave a voice message by clicking the link below or contact me through FB - @poweredbyrio, IG - @mistiesmithrio or the website https://poweredbyrio.com.  I'd love to hear your thoughts and opinions!