12.06.2023 - By EMI Research Solutions
Welcome back to Intellicast! It's hard to believe we are in
the final month of 2023. Brian Lamar and Producer Brian have lined up a quick
news episode to help you ease into December.
Starting the episode, the guys talk about the Q3 earnings
reports from Ipsos and ComScore. The two are like two sides of a coin regarding
the financial results they reported.
Next, the guys discuss some of the executive changes at Toluna
in the wake of its acquisition of MetrixLab earlier this year. The changes
included MetrixLab's former global HR director, Hans Verhulst, being named
Chief People Officer and Jolique Weelink being named the Chief Insights
Officer.
Brian and Brian then discussed GMO's new API connection
method, Organic Sampling. Producer Brian asks if this is just River Sampling
2.0, which Brian Lamar thinks could be. Although he feels it improves
connecting studies to the right respondents, it doesn't matter.
In the last story of today's episode, Brian and Brian discuss
the rebranding of Kantar Public to Verian.
Thanks for listening!
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