Inner Sircle

Some noteworthy Instagram updates

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On this episode, I talk about some noteworthy Instagram updates.

  • Instagram Adds More Tools to Help Creators Maximize Branded Content Partnerships
    • Instagram’s testing a new ‘Partnerships’ messaging folder within Instagram DMs, which will be a dedicated space to keep track of sponsored content opportunities and communications.
    • Instagram’s also trying out a new digital storefront option for creators that are taking part in its affiliate program, providing another way for individual creators to promote sponsored products to their audience.
      • Creators will now essentially be able to create their own shops of products that they endorse, providing more exposure potential for brands, and more revenue share options for creators
      • Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week
        • The process, which will facilitate the posting of photos and videos of less than one minute in length, will not include Stories or Reels uploads at this stage.
        • Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration
          • Instagram is testing new, longer video uploads in Stories, with videos of up to a minute in length no longer being cut down into smaller chunks.
          • Instagram is also testing a new option that would redirect users to full Reels clips from Stories, when you share your Reels to Stories as well.
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            Inner SircleBy Adam Brown
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