Whether you’re a service provider, a trainer, a speaker, or a coach, there is a value you assign to your services. That may be an hourly rate (not recommended) or a set rate, but regardless of your rate, the reality is there’s always someone who can provide what you’re offering at a cheaper rate.

If you’re gaining clients based on your pricing, that’s a bad sign. It means they’re evaluating your perspective solely on a price tag, not on the actual value you’re bringing to the table. As a rule of thumb, I avoid prospects who make their decision only based on the price tag.

If you want to attract premium clients, you need to have a premium-quality service and results. Once you have the service and results, then you set a premium price tag to match your value -- and don’t budge. Someone can always do it cheaper, but there needs to be few who can do it better.

I’d love to hear some of the challenges you’re facing with pricing and value. Send me your questions and stories to [email protected] or tag me on social media @keynotecontent.

Have a great day today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”