Back in 2008, because of the global financial crisis, the Baikalsk Pulp & Paper Mill shut down. Now, for most towns, this would create a serious problem for those who worked at the mill. For this little town, located in the wasteland of Siberia, it was a full-blown crisis, for the mill was the primary source of jobs for the 17,000 people who lived there. When the mill shut down, other businesses folded. People went into survival mode, unscrewing all but one light bulb in their homes to save money on electricity. They stayed in bed in the mornings because there was nothing to get up for. Alcohol consumption rose.