This week, I sit down with Daniel Shub, Principal Consultant of DKS Design, whose work helped bring to life "iNSPIRE: 50 Years of Innovation from Apple" at the Mimms Museum of Technology and Art. We talk about what it looks like to build a business rooted in creativity and intention, while also showing up as a husband and father. Daniel shares the influence Apple—and Steve Jobs in particular as we highlight a Jobs quote which seems to bring the whole conversation together: "your time is limited, so don't waste it living someone else's life." This conversation is about more than design. It's about choosing your own path, creating something meaningful, and having the courage to think differently in a world that often pushes you to conform.

Check out the Exhibit (Roswell, GA): https://mimmsmuseum.org/apple-innovation-exhibit/

Watch this episode on YouTube: https://youtu.be/iKQWAjgOmpI?si=yHVGT00wRUaKgIP-