Grow with the Flo

Something Has to Die. I’m Killing Half My Projects.


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I built too much.

Apps. Retreat ideas. Business concepts and websites. New directions every few months.


On paper, it looked ambitious. In reality, it felt fragmented.


In this episode, I share why I’m deliberately killing half my projects — and what it means to choose depth over distraction.

We talk about:

  • Ego and external validation.

  • Fear of mediocrity.

  • Why starting is easier than staying.

  • And why growth sometimes requires subtraction.

If everything matters, nothing compounds.


Maybe it’s time to prune.

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Grow with the FloBy Flo