'We choose to go to the roof not because it is glamorous, but because it is right there!' 'Go out there and have huge dreams, then show up to work the next morning and relentlessly incrementally achieve them' Luiz Barroso wrote about this in an internal Google+ posting in 2014. Taking small, incremental, achievable steps is so important if we are to achieve our dreams. The math works - if you do something 1.3x every quarter, you'll hit 10x within 3 years. Fascinating book if you want to read more about this - 'How Google Works' by Eric Schmidt and Jonathan Rosenberg.