From big corporations to niche influencer-backed projects, this intentionally-bad-always-relatable marketing is constant. It’s everywhere. Why is this? Why do we, as humans, gravitate towards the weird, towards the low-quality, towards the trashy? And why is it so striking when someone or something who has the potential and ability to make such high-quality art, like popstars and multi-million dollar enterprises, go the complete opposite route?

On today’s episode of Case Study Hall, we’ll be diving deep into just that. Micah is joined by Grace Roberts, a former pilot turned graphic designer and marketer who shares her input on this wave of relatable marketing.