Lynette VanBeber works in advertising for a broadcast TV station and helps businesses succeed

through the development of marketing plans and the implementation of strategies using a variety

of advertising media.

She’s worked with almost all forms of mass media and has watched consumer behavior and

media consumption change throughout her career; however, the pandemic significantly impacted

the media landscape. With the focus shifting from mass to more individualized consumption, the

methods to help businesses succeed is in a transition.

Lynette is a graduate of Baylor University with a BBA in Marketing and Management and a

Master of Science degree in Marketing from the University of Colorado.

A Colorado native and currently living in Central Texas, she has two awesome kids, is active in

local philanthropy, and spends as much of her spare time as she can outdoors.