What fascinates me most about Change is how much we don't like.

People are generally risk averse.

We don't like change. We'd prefer things to stay the same.

However, as the famed Dutch-American impressionist Willem de Kooning said, sometimes we need to change, just to stay the same.

Whilst I don't necessarily think that applies on a personal level, on a business level it absolutely does.

Anywhere you have a competitive landscape, those competitors will be working hard to change things. To remove you from your position.

So, if you want to stay where you are, you actually need to change...just to keep pace.

#change #competitiveedge #maintaining