Sona Khosla thinks purpose belongs on the P&L. As Chief Impact Officer at Benevity, nicknamed the company’s “conscience”, she helps global brands turn doing good into real business momentum. After a personal loss, she pivoted from marketing and built Benevity Impact Labs, using $3.8B in annual giving data to separate noise from signal. We talk about the new era of “quiet courage,” where companies may soften the language but keep the work moving. Sona shares small actions any employee can take right now and why authentic impact keeps people longer and sharpens performance. Her bottom line: purpose and profit aren’t at odds - done right, they accelerate each other.