50,000 new houses are constructed everyday in India and atleast 80,000 undergo renovation. If there is one industry that directly benefits from the sheer scale of the Indian housing market, it would be the Paints Industry. This industry has been undisputably been dominated by a company for not 1, not 2 but 5 decades, its Asian Paints. How exactly has Asian Paints retained its throne for so long, listen to know why.