What if you could revolutionize your salon's retail sales with just a change in mindset? This episode features Sonia from the Salon Doctor Correct, who comes with 37 years of experience in the hairdressing industry. Sonia shares her incredible journey from owning her own salons to excelling in corporate and pharmaceutical sales, leading her to the creation of the Salon Doctor. With a wealth of knowledge under her belt, Sonia reveals how recommending products rather than selling them can drastically uplift your salon's retail performance. She also shares practical tips on using high-quality hair products and the importance of educating salon staff to see immediate revenue boosts, enhancing both client satisfaction and business growth.

Wondering how to communicate effectively with your clients and recommend the right products without overwhelming them? Sonia guides us through identifying client needs and offering tailored solutions, starting with essentials like shampoo and conditioner. We discuss the power of client cards for tracking recommendations and ensuring consistent follow-ups, which build confidence in retailing and understanding client psychology. Addressing common objections and breaking down costs, Sonia shows us how to underline the value of professional products over supermarket brands, making the process of closing sales much smoother.

Beyond sales strategies, we also explore the importance of networking and building trust within the salon industry. Sonia recounts her experiences in fostering strong relationships with salon owners, understanding their needs, and providing effective stock control and product recommendations. She shares personal growth routines like journaling and meditation, emphasizing the significance of overcoming self-doubt and embracing self-confidence. This episode is a treasure trove of advice on elevating retail sales, empowering women in business, and creating a supportive community. Join us and glean from Sonia's extensive experience and practical wisdom.

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