This is the audio version of my article Is Touring the Only Way for Artists to Make Real Money. I hope you guys enjoy this, and please let me know if you would like to see more audio versions of my articles in the future!
Below is the transcript if you would like to follow along.
“During the physical media era of the music industry (pre-2000s), famous music artists made the majority of their income from album sales. In the 90s, artists like Madonna, Celine Dion, and Mariah Carey sold tens of millions of copies of their albums in CD format. CDs in the 90s cost around $16 dollars on average (this would be about $35 in 2026), making these CD sales worth a lot more than the same number of CD sales today. During this era of physical media, artists and bands used touring as a means of promoting their music to increase their album sales. Touring was not seen as the primary source of income for musicians, but simply a way to promote, perform, and connect with fans.
If you were alive and consuming music during the physical media era, you probably vividly remember the music industry functioning this way. If however you were born post 2000, you most likely are baffled by this. After all, it seems common knowledge in 2026 that major artists make most of their money from extravagant tours with pricy tickets, and nearly nothing from album sales.
To give you a comparison of where album sale revenue is today versus in the mid-90s, let’s look at some numbers. Alanis Morissette’s hit album Jagged Little Pill was released in 1995, and proceeded to sell about 18 million copies worldwide within its first year. In 2024, Billie Eilish released her album Hit Me Hard and Soft, which went on to sell roughly 8 million copies within its first year. Both albums were in the top 10 best-selling albums for their respective years. To further the disparity, in 2026 prices, a CD copy of Jagged Little Pill would cost $35, while a copy of Hit Me Hard and Soft would cost $14. On iTunes, Hit Me Hard and Soft retails for even less at $9.99 for the full album. Now, some of the CD cost disparity is due to manufacturing and distribution costs being much higher in the 90s than now, but the fact still stands that the biggest artists of today are not making the same profit from album sales as the biggest artists of the 90s. I’ll skip talking about streaming since I’ve done it extensively in previous articles, and at this point it’s starting to be common knowledge that artists make almost nothing from streaming. As such, since streaming generates little revenue and physical media is no longer mainstream, today’s music artists have to make their money through touring.
It’s become normalized in the past few years to see what feels like outrageous ticket prices for artists’ shows. However, when you consider the fact that we listen to music essentially for free (seriously, you can listen to any song on demand for free on YouTube), these ticket prices don’t seem quite as absurd. From an artist’s perspective, it’s disheartening to pour effort into creating music only for it to be consumed entirely for free. This is even more unfortunate for smaller artists who often struggle to sell merchandise and show tickets. Audiences are now so accustomed to everything being free that they often can’t recognize when they need to give back.
The music industry is flipped. We now live in an era where albums are created so that artists can embark on a tour to make money. Rather than touring to promote an album, artists are making albums so that they can tour. This doesn’t mean that music and creativity is no longer at the forefront. But to say that making money in the music industry shouldn’t be important as long as artists are being creative would be downright foolish and selfish. Passion cannot dissolve the requirement for basic needs to be met.
So what can music fans do to help artists make more from album sales? The obvious answer would be to purchase CD or vinyl copies of albums, and while that can be great, it isn’t the most eco-friendly option (especially if you’re buying a large quantity). I’m of the belief that purchasing albums and songs on iTunes is a great middle ground. It supports artists much more than streaming, it’s more environmentally considerate than physical media, and you can choose to purchase a full album or just the songs that you like. And while supporting artists through merchandise and ticket purchases is a great option (especially if you’re supporting smaller artists), it’s also worthwhile to look into ways to help artists shift the music industry back to where album sales are generating meaningful income for artists.”
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